Brand Spotlight: SITS

Commited to quality, innovation and timeless design.

In the world of furniture, comfort and style should go hand in hand, and Swedish founded company SITS has perfected this premise to create the perfect marriage. With a rich heritage rooted in Scandinavian design principles, SITS has carved a niche for itself in the global furniture market by seamlessly blending comfort, style and sustainability.


Chapter 1: The Birth of SITS Furniture

Born in the small town of Svenlijunga, Sweden, in the year 1993. The founders, driven by a passion for creating furniture that not only stands out in terms of aesthetics, but also prioritised comfort, set out to redefine the standards of upholstery. From it's humble beginnings, SITS has evolved into a symbol of Swedish design excellence, with a focus on producing handcrafted, high quality furniture. Recently becoming a part of the Danish Actona Group, retaining the Scandinavian principles, whilst presenting a promising step in the development and future of SITS.

Chapter 2: Craftsmanship and Innovation

SITS has consistently focused on combining traditional techniques with modern design to create furniture that stands the test of time. From the careful selection of materials to the skilled hands that bring each piece to life, maintaining a commitment to quality that has become its hallmark. Understanding that a piece of furniture is more than just an aesthetic addition to a home; each sofa and chair not only exudes elegance but also provides unparalleled comfort. It's a retreat, a place of relaxation, your own sanctury at home. 

Chapter 3: Sustainable Initiatives

As the world grapples with environmental challenges, SITS has embraced sustainability as a core value. The company is dedicated to reducing its environmental footprint by implementing eco-friendly manufacturing processes, recycling and prioritising waste reduction as well as using responsibly sourced materials. From responsibly harvested wood to environmentally conscious upholstery materials, SITS is commited to reducing its carbon footprint without compromising on quality.

Chapter 4: Scandinavian Design Philosophy

At the heart of SITS success lies its design philosophy, which revolves around creating furniture that seamlessly integrates with modern lifestyles. The company collaborates with renowned designers who bring fresh perspectives to the drawing board, resulting in collections that cater to diverse tastes while maintaining a cohesive design language, ranging from sleek and contemporary to classic and timeless.

Chapter 5: The Importance of Customisation

Recongnising that each individual has a unique sense of style, SITS offers a wide range of customisation options. Customers can choose from a an array of fabrics, colours and configurations to tailor their furniture to suit their personal preferences and complement their living spaces seamlessly. This commitment to customisation ensures that each SITS piece is a reflection of the owners personality and lifestyle.

SITS, the Swedish upholstery company, has undoubtably left an indelible mark of the world of furniture design. It has successfully transcended its Swedish origins to become a globally recognised brand. With a strong presence in both European and global markets, the company's furniture graces homes, offices and public spaces across the world. The widespread acclaim is a testament to SITS ability to blend Scandinavian design principles with univeral appeal. Its commitment to Scandinavian design principles, craftsmanship, innovative comfort solutions and sustainability sets it apart as a true industry leader. As we continue to embrace the timeless allure of SITS furniture, we also celebrate the legacy of a brand that seamlessly combines the best of Swedish design with a global vision for a more comfortable and stylish future. With a legacy of craftsmanship, an innovative design philosophy, a commitment to sustainability and a dedication to customisation, SITS continues to elevate the furniture industry.

Take a look at the complete SITS range on our website.

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Posted by Felicity Crome
24th February 2024

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